Wheels4Life – Providing Low Cost Quality Bikes for Third World Countries

CamelBak Donates Bottle Proceeds to Wheels 4 Life

Mons, Belgium

CamelBak International intends to donate 1000 of its new ‘Better Bottle’ to ‘Wheels 4 Life’ at the upcoming Eurobike Show in Friedrichshafen.

CamelBak sells the new bottles at their Eurobike booth at a ?10.00 promotional price and donates the full proceeds to Wheels 4 Life. This non-profit organization aims to provide people in Third World Countries with bikes as an important means of transportation to school or work. “As an outdoor recreational brand, originating in the bicycle culture, we must remember that for millions of people a bicycle is an important asset, a means to a better future, not merely a recreational vehicle. Aside from the proceeds, we also hope to generate more interest and support for ‘Wheels 4 Life’ as an organization” states Julien Guardiola, International Events & Communications Manager at CamelBak.

Former Mountain Bike World Champion, Hans Rey, founder of Wheels 4 Life, sums it all up: “A bicycle can make all the difference in someone’s life. It can mean the difference between having a job or not, being able to go to school, seeing a doctor etc. The gift of mobility can work miracles, the term ‘upward mobility’ literally takes on a new meaning.”

When asked about the promotional effort by CamelBak at Eurobike Hans states: “I am very excited about this promotion. I’ll make it a point to be at Eurobike the entire four days. This effort will give our organization a real boost both in funds and moral”.

CamelBak is also an official Partner to the Eurobike 2006 Show. Strategically placed ‘Hydration Points’ between the Halls will quench the thirst of all Eurobike visitors.

“We’ve had the pleasure of working with CamelBak as our partner during a heat wave earlier this year” says Eurobike Project Manager Stefan Reisinger, “The CamelBak Hydration Points were among the most frequented ‘hot spots’. We certainly expect our Eurobike visitors to remain well-hydrated thanks to CamelBak.”